Framing Your Why
Discover how the “why” can build strong relationships, and how you can use it to create your Influence Equation.
Framing Your Why Part 1
Discover how Simon Sinek’s philosophy of “Starting with Why” can build relationships.
Framing Your Why Part 2
Learn how great companies build loyalty based on their “why,” not on who they are or what they do.
Framing Your Why Part 3
Find out how to craft your own personal story so you can share and sell your “Why.”
The Influence Equation Part 1
The Influence Equation, part 1: unlearn old habits and influence customers in tangible ways.
The Influence Equation Part 2
The Influence Equation, part 2: harness the power of storytelling to influence customers.
The Influence Equation Part 3
The Influence Equation, part 3: Discover how to answer the most powerful phrase in selling.