February 20, 2025

4 Ways Real Estate Agents Can Prepare for the Spring Market

As the spring real estate season approaches, successful agents know that preparation and relationship management are key to standing out in an increasingly competitive market. Backed by the latest industry data and proven strategies, here are some tips on how to help position yourself for success this spring:

1. Proactively Reach Out to Your Portfolio of Clients

The numbers tell a compelling story: according to the National Association of Realtors (NAR) 2024 Profile of Home Buyers and Sellers, 40% of all buyers find their agent through a friend, neighbor, or relative. This was true for 51% of all first-time buyers. Even more significantly, 66% of recent sellers chose an agent through a referral or previous experience. With 88% of home buyers willing to use their agent again or recommend them to others, and 61% already making recommendations within their first year, your existing client base may represent your most valuable business asset.^[i]

It's not enough to provide an excellent end-to-end experience. Real estate agents must remain top-of-mind with clients. Below are some steps to help strengthen your position as a trusted real estate agent:

• Deliver professional property value estimates with detailed market analysis.
• Launch automated, seasonal homeownership guidance campaigns.
• Establish a vetted network of home service providers for your clients' ongoing needs.

Staying connected and providing valuable updates can help keep you at the forefront of clients’ minds when they need real estate services.

2. Transform Your CRM into a Revenue Engine

Your CRM is more than just a contact list; it's a powerful tool for meaningful client engagement. Consider implementing the below strategies to help maximize your business growth:

• Create detailed profiles tracking client transaction history and future opportunities.
• Develop automated communication workflows for consistent, timely follow-ups.
• Design targeted campaigns based on client segments and lifecycle stages.

  By implementing a structured engagement strategy with varied touchpoints for different client segments, you'll maintain meaningful connections that can help drive referrals and repeat business.

3. Build a Premium Provider Network

With NAR data confirming the critical importance of successful transactions to future referrals, your choice of service providers may directly impact your business growth. You can help ensure a smooth and positive experience for clients from searching for a home through closing.  The spring market presents the perfect opportunity to evaluate and enhance your network of mortgage lenders, inspectors, and title and settlement service providers. 

• When selecting title and settlement providers, consider those who deliver:

• Exceptional service and a knowledgeable team
• Steady communication and fast responses
• Advanced technology that helps streamline closings
• Competitive rates that help clients save
• Proven track records of on-time closings

Radian Title Servicesⁱⁱ demonstrates these qualities through a comprehensive digital closing platform, titlegenius® by Radianⁱⁱⁱ, competitive rates, and a dedicated team of experienced professionals. Remember that home buyers and sellers have the right to choose their title insurance and settlement services provider. Keep Radian Title Services in mind as a trusted provider with a reputation based on trust, excellent service, and smooth transactions.

4. Streamline Your Transaction Process

The spring market can move fast so efficiency is crucial. Set yourself up for success by leveraging technology and automation to streamline transactions and common best practices to help improve your processes:

• Implement digital tools and systems for document management.
• Create templates for common communications.
• Establish clear processes for each stage of the transaction.
• Build relationships with reliable service providers.

By working with Radian Title Services, you gain access to the titlegenius® platform, which helps streamline closings while maintaining the high level of service that clients expect. Our smooth transactions and providing clear communication throughout the process helps clients stay informed. Keep Radian Title Services in mind as a trusted title and settlement services provider for a better title and closing experience.

ⁱ National Association of Realtors (NAR) Profile of Homebuyers and Sellers 2024, https://www.nar.realtor/sites/default/files/2024-11/2024-profile-of-home-buyers-and-sellers-highlights-11-04-2024_2.pdf

ⁱⁱ Radian Title Services includes Radian Title Insurance Inc. a title insurance underwriter and Radian Settlement Services Inc., a title agency offering settlement services.

ⁱⁱⁱ Titlegenius® by Radian is provided by Radian Settlement Services Inc.

©2025 Radian Group Inc. All Rights Reserved. 550 East Swedesford Road, Suite 350, Wayne, PA 19087.   Title insurance is provided and underwritten by Radian Title Insurance Inc., 6100 Oak Tree Blvd, Suite 200, Independence, OH 44131; Tel: 800.362.2305, NAIC#: 51632, CA- License# 5093-0. FL – Title insurance license #51632, AZ – Title Insurer 51632 (not licensed in AK, HI, ID, IA, ME, NH, NJ, VT and WY). Title Services are provided by Radian Title Insurance Inc. and Radian Settlement Services Inc., 1000 GSK Drive, Suite 210, Coraopolis, PA 15108, Tel: 800.646.8258, FL- Non-Resident Title Agency #A271379, AZ- Non-Resident Title Agent #1800016008, both subsidiaries of Radian Group Inc. This communication is provided for use by real estate professionals only and is not intended for distribution to consumers or other third parties. This does not constitute an advertisement as defined by Section 1026.2(a)(2) of Regulation Z.